More than lead gen: why Pardot works for nonprofits

Last year at Dreamforce, I played a little game. I spent a morning researching Pardot as a nonprofit. Having worked at a nonprofit for five years this wasn’t a huge stretch, but it did...

4 Reasons Why a CRM Will Pay for Itself

If you’ve ever had to frantically search through spreadsheets or five different programs on your computer to find contact information or organizational data, you know how frustrating...

Don't Go it Alone: The Case for Hiring a Salesforce Consultant

So, you’ve made the decision to adopt Salesforce and you’re making a go of it on your own - good for you! As a nonprofit or socially responsible business, this makes sense at first -...

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