8 tips for Pardot beginners

There was a great thread in the Pardot Success Community recently about tips for Pardot newbies. The platform offers a robust foundation for marketing and can be overwhelming without a...

More than lead gen: why Pardot works for nonprofits

Last year at Dreamforce, I played a little game. I spent a morning researching Pardot as a nonprofit. Having worked at a nonprofit for five years this wasn’t a huge stretch, but it did...

Clearing up the Salesforce Marketing Cloud

Social networks have not only revolutionized the way we say hello, but also how we consume information. As marketers, content creators, and development professionals, if you haven’t...

Creepy marketing: Pardot vs. Marketing Cloud

With Halloween right around the corner it seems only right to put in a word for creepy marketing, our fond description for the incredible power of marketing automation solutions that...

Pardot vs. HubSpot vs. Marketo: A Marketing Automation Comparison

This blog comes from research provided by our friends at Software Advice, a service that recommends products and collects reviews. After seeing the data they gathered to compare these...

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