Our favorite resources for new Pardot users

Have you recently made the leap to Pardot? Congratulations and welcome to the club! I’m sure you’ve heard about all the features, tools, and support options for your new marketing...

8 tips for Pardot beginners

There was a great thread in the Pardot Success Community recently about tips for Pardot newbies. The platform offers a robust foundation for marketing and can be overwhelming without a...

More than lead gen: why Pardot works for nonprofits

Last year at Dreamforce, I played a little game. I spent a morning researching Pardot as a nonprofit. Having worked at a nonprofit for five years this wasn’t a huge stretch, but it did...

Clearing up the Salesforce Marketing Cloud

Social networks have not only revolutionized the way we say hello, but also how we consume information. As marketers, content creators, and development professionals, if you haven’t...

Creepy marketing: Pardot vs. Marketing Cloud

With Halloween right around the corner it seems only right to put in a word for creepy marketing, our fond description for the incredible power of marketing automation solutions that...

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