6 best practices for text-only emails in Pardot

I send a lot of email. In fact, if you’ve ever received an email from Idealist Consulting it might have been from me. And it was probably sent via Pardot, our marketing automation...

Can your marketing team handle marketing automation?

Marketers, there has never been a more exciting time to be you. Marketing budgets are growing for the average small business and nonprofit. With more support from leadership and the...

Our favorite resources for new Pardot users

Have you recently made the leap to Pardot? Congratulations and welcome to the club! I’m sure you’ve heard about all the features, tools, and support options for your new marketing...

Marketing Automation Showdown: Pardot vs. Marketing Cloud

It’s a brave new world for marketers today. Customers are expecting Amazon-style personalization and service. Marketing department budgets are growing for the average nonprofit and...

8 tips for Pardot beginners

There was a great thread in the Pardot Success Community recently about tips for Pardot newbies. The platform offers a robust foundation for marketing and can be overwhelming without a...

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