Marketing Automation Showdown: Pardot vs. Marketing Cloud

It’s a brave new world for marketers today. Customers are expecting Amazon-style personalization and service. Marketing department budgets are growing for the average nonprofit and...

8 tips for Pardot beginners

There was a great thread in the Pardot Success Community recently about tips for Pardot newbies. The platform offers a robust foundation for marketing and can be overwhelming without a...

Is marketing automation right for my company?

Mark Twain once said, “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”...

“Don’t boil the ocean”; 4 things to consider when moving to a marketing automation platform

We recently made the decision at Idealist Consulting to switch from HubSpot to Pardot in order to achieve better integration with Salesforce. We’ve seen Pardot make huge improvements...

Infographic: Mass Email to Marketing Automation

Many organizations struggle to align their marketing growth with their constituent growth. Mass email tools are the first step in correcting this and engaging donors, members, and...

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