8 tips for Pardot beginners

There was a great thread in the Pardot Success Community recently about tips for Pardot newbies. The platform offers a robust foundation for marketing and can be overwhelming without a...

“Don’t boil the ocean”; 4 things to consider when moving to a marketing automation platform

We recently made the decision at Idealist Consulting to switch from HubSpot to Pardot in order to achieve better integration with Salesforce. We’ve seen Pardot make huge improvements...

More than lead gen: why Pardot works for nonprofits

Last year at Dreamforce, I played a little game. I spent a morning researching Pardot as a nonprofit. Having worked at a nonprofit for five years this wasn’t a huge stretch, but it did...

Top 6 things you should do first with marketing automation

So you finally convinced your boss it was worth it to invest in some shiny new marketing automation tools! Congrats! Now you can just kick back and let the automation do the work,...

Four Pillars of a Strong Marketing Automation Strategy

This article was originally written by our friend Kent Lewis, the President and Founder of Anvil, which is an integrated marketing agency specializing in search engine marketing,...

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