Optimization Prime: Is it time to update your Salesforce instance?

When was the last time you had your teeth cleaned? Or your car serviced? Upkeep can be the difference between a cavity becoming a root canal or an oil change becoming engine failure....

Avoid Dirty Data: best practices for maintaining data integrity

“Dirty Data,” it’s a phrase you hear often but rarely see in real life; the Sasquatch of your CRM. Maintaining a consistent, clean database seems easy enough, but when you take into...

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