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Inspiration, best practices, and tips for nonprofits and businesses to take CRM and marketing automation further. See guidelines for guest submissions here.

“Don’t boil the ocean”; 4 things to consider when moving to a marketing automation platform

We recently made the decision at Idealist Consulting to switch from HubSpot to Pardot in order to achieve better integration with Salesforce. We’ve seen Pardot make huge improvements...

NPSP marks 10 years with a new name and new features

In 2016, Salesforce’s NPSP, the Nonprofit Success Pack, officially turned ten years old. Ten years is an important milestone in a company or product’s life. It’s a point where a...

The 2016 Gifts for Good Guide

 The season of giving is upon us! As we all rushed out to buy gifts for loved ones, colleagues, and maybe even acquaintances (our great mailmen or that nice neighbor down the street),...

8 Tips for Translating a Paper Process to a Web Form Process

Today’s post was provided by Maggie Tharp, FormAssembly’s Content Marketing Specialist, as part of our series on form solutions and best practices. You’d think that by now, we’d be...

Stuck in the middleware: Part 5; It’s a Big World

We’ve been publishing a series on Middleware which sparked a discussion internally on Middleware and how to classify integration software as Middleware. As this is a popular discussion...

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