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Inspiration, best practices, and tips for nonprofits and businesses to take CRM and marketing automation further. See guidelines for guest submissions here.

Infographic: 6 steps to successful email campaigns

If your marketing strategy heavily depends on email marketing, you’re not alone. With 80% of marketers putting email at the core of their strategy, it’s important to optimize all parts...

Three Reasons Nonprofits Should Screen Their Volunteers

This post was written by Ian Bellais, Business Development at Verified First, a background and drug screening company with the only background screening app on the AppExchange.   We...

Announcing the BidPal + Idealist Consulting partnership

Idealist Consulting is excited to announce a new partnership with BidPal. Idealist Consulting is a preferred partner of Salesforce.org that has helped 800+ nonprofits and progressive...

Fix your business process problem with web forms

This post was written by Maggie Tharp, Content Marketing Specialist for FormAssembly, an enterprise form solution built to streamline processes and drive quality form conversions.   It...

Marketing Automation Showdown: Pardot vs. Marketing Cloud

It’s a brave new world for marketers today. Customers are expecting Amazon-style personalization and service. Marketing department budgets are growing for the average nonprofit and...

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